|PHOTO CREDIT: FIA World Rallycross|
The agreement is an extension of World RX’s long-standing relationship with Cooper Tires, which sees it supply the entire series in its capacity as Official Tyre Supplier and Associated Partner.
"To increase visibility of our brand at the championship's only UK round, we have finalised a new agreement as title sponsor of the World RX of Great Britain," said McRoberts, Marketing Communications Manager, Cooper Tires. "Being held at Silverstone for the first time, this much-anticipated event promises to deliver an unforgettable Speedmachine festival for all rallycross fans from home and abroad."
The Cooper Tires World RX of Great Britain will be a highlight of the 2018 World RX season as part of the Speedmachine festival, which combines World Championship motorsport with live music acts, Esports, iconic car displays and opportunities for event-goers to get behind the wheel of a performance car and drive the world-famous Silverstone Formula 1 circuit.
“Cooper Tires has been integral to the growth and success of World RX so we are delighted to announce it as title sponsor for the landmark World RX of Great Britain at Silverstone," said Bellamy, World RX Managing Director. "Boasting a huge entry list as part of the Speedmachine festival, Britain’s round of the World Championship will be the perfect stage to showcase the Cooper Tires brand.”