Thursday 11 February 2021

New promoter confirmed for the World Rallycross Championship.

PHOTO CREDIT: FIA World RX Media
The WRC Promoter Group has been announced as the new promoters of the FIA World Rallycross Championship ahead of the 2021 season.

In October last year, the FIA launched a tender process in the search for a new series promoter after IMG relinquished its role as World RX promoters after 8-years. 

The FIA's collaboration with the WRC promoter has seen the group reach a multi-year agreement beginning in 2021. 

So, who is the WRC Promoter Group (GmbH)? The German-based company was founded in 2013 in a collaboration between Red Bull Media House and KW25. 

“We are pleased to be aligning with WRC Promoter as we build towards a ground-breaking electric future for the FIA World Rallycross Championship," Peter Bayer, Secretary-General for Sport, FIA said. 

"The FIA and WRC Promoter have reached a common vision on how to work together for the benefit and the growth of rallycross. Our respective teams are working on a long-form agreement, look forward to commencing work on the 2021 championship and to the move of the sport towards a bright, more sustainable, and greener future."

"We have worked extensively with the company as the promoter of the FIA World Rally Championship for a number of years and we anticipate they will bring the same energy and dynamism to the promotion of rallycross."

The new series promoters will have an almighty task ahead of them, as they will be responsible for the championships transition from combustion engines to EV technology in 2022. 

In addition to announcing the new promoters today, the FIA has added that WRC Promoters Group has committed to investing in the World Championship and in particular the development of the future electrification of the rallycross as a whole. 

"World Rallycross sits on the verge of an innovative and pioneering future. We see strong growth potential in all areas and WRC Promoter is delighted to be at the forefront of a series focused on sustainable technology and e-mobility," Jona Siebel, Managing Director, WRC Promoter, said.

"Rallycross provides breathtaking thrills and spills and we will build new foundations to create an engaging and progressive platform for our global audience and partners."

The 2021 FIA World Rallycross Championship (RX1) season is scheduled to start at Spa-Francorchamps (Belgium) on May 22-23. The season-opener will be supported by the new FIA RX2e series. 

The WRC Promoters Group will be responsible for the new RX1e electric FIA World Rallycross Championship which is set to debut in 2021. The new era of World RX will feature four-wheel drive 600hp Touring Cars (bodies) with performance levels that will be capable of exceeding the current combustion engine Supercars. 

In January, the FIA launched a tender proposal for the promotion of the FIA European Rallycross Championship, encompassing the EuroRX and Super1600 championships. However, for 2021 the European Rallycross Championship will remain under one umbrella with the new WRC Promoter Group. 

The FIA has also stated that the submissions for the 2021 FIA European Rallycross Championship from 2022 to 2025 are currently being considered.

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