On Movember 1st, guys register at Movember.com with a clean-shave face and then for the rest of the month, these selfless and generous men, known as Mo Bros, groom, trim and wax their way into fine moustachery. Mo Sistas are the women who register to support the men in their lives, raising funds by seeking sponsorship for their Mo-growing efforts. And No this doesn’t mean that women have to grow moustaches, you would be supporting your Mo Bro. Mo Bros effectively become walking, talking billboards for the 30 days of November and through their actions and words raise awareness by prompting private and public conversation around the often ignored issue of men’s health.
At the end of the month (30 days), Mo Bros and Mo Sistas celebrate by either throwing their own Movember party or attending one of the infamous Gala Partés held around the world by Movember, for Movember.